Social media plays an integral part in our lives, especially in post-Covid times. It is estimated that 4.62 billion people use social media in the world. It is a whopping 58.4% of the total population. On average, people spend 2 hours and 27 minutes on social media in a day.

Social media has become one of the major aspects of digital marketing now. From discovering a brand to customer service, everything happens on social media. Here are some of the opportunities it offers:

– Boosts customer engagement
– Improves brand reach
– Builds customer loyalty
– Can create a unique brand impression

Staying informed on the trends and taking proactive action helps brands to reap the best benefits of social media marketing. As we bid farewell to 2022, it is time to prepare for the trends that may influence the social media marketing space in the coming year. Here’s a list of social media trends for 2023.

1. Social Commerce To Expand 

In the post-pandemic world, shopping has become more virtual. Social media is booming as a virtual shopping space for today’s consumers, especially the Millennials and Gen Z shoppers.

Facebook and Instagram will continue to be the favorite platforms for social commerce. Also, around 70% of consumers check the Instagram page of the business before buying the product.

2. Videos To Dominate 

As per the statistics of CISCO, 82% of global consumer internet traffic is driven by videos. However, long videos are not a popular choice anymore. Short-length videos are ruling the market now and will continue in the next year too. The advent of TikTok has more or less changed the way we consume video. Apart from TikTok, Facebook Reels, Instagram Reels, and YouTube Shorts have contributed to the popularity of short videos.

3. Growth of User-Generated Content 

Authenticity is a key trait that consumers search for in a brand. In a market survey, around 90% of consumers have revealed that authenticity is deciding factor when choosing a particular brand. That explains why user-generated content is becoming popular. Consumers will more likely trust a brand with user-generated content than any other marketing content.

4. Social Media For Customer Service

Though social media was initially a medium for marketing, it has turned out to be much more now. Slowly it is evolving as a customer service platform as well. It enables customers to reach the company representatives quickly and get instant responses. They can ask queries, share concerns, post complaints, etc. and get them resolved quickly. Not to mention, today’s customers are looking for personal attention from the brand and they are impatient to wait long for answers.

5. Social Listening For Business Insights

One of the major benefits of using social media for business is that it generates a huge amount of relevant customer data in real-time. It can be advantageous for the business for making smart decisions.

Our experienced Account Groomers can create a social media strategy that generates leads, builds trust, and keeps policyholders happy. We can help you reach your marketing goals in 2023. To see our social media packages, visit https://www.littledogsocialmedia.com/social-media-packages/.

Source: https://freshcontentsociety.com/11-key-social-media-trends-to-watch-in-2023/