Although new social media platforms become popular each day, there are several reasons why a business should still consider using Facebook to reach more customers:

1. Large audience: Facebook has over 2.8 billion monthly active users, making it one of the largest social media platforms in the world. This means that a business can potentially reach a vast audience of potential customers on the platform.

2. Targeted advertising: Facebook allows businesses to target their advertising to specific demographics, interests, behaviors, and locations. This means that businesses can ensure their ads are reaching the right people, which can increase the chances of converting them into customers.

3. Cost-effective: Compared to other advertising platforms, Facebook advertising is relatively affordable. Businesses can set their budget and only pay for the clicks, impressions, or conversions they receive.

4. Engaging content: Facebook is a social platform, meaning that businesses can create engaging content that can be shared, commented on, and liked by their followers. This can increase brand awareness and generate more leads.

5. Analytics and insights: Facebook provides businesses with detailed analytics and insights on their ads’ performance. This information can be used to optimize campaigns and improve the return on investment.

Overall, Facebook can be an effective tool for businesses to reach and engage with potential customers.